EDB4B870-01B7-44E5-AA27-890D345145CE Created with sketchtool.

Downtown Design Dubai see new design trends

Design development with greater concerns

Downtown Design is the Middle East’s leading design fair dedicated to high-quality design. 2020 the fair goes digital with the latest collections from 150 leading international and regional design brands. Aritco is one of them.

Design goes digital in Dubai

In a busy schedule of the newly started design fair, we got hold of Pratyush Sarup, Head of Programming at Downtown Design to ask some questions. We are curious about the transformation to a digital fair, design trends and the new element at the fair that spotlighting emerging design thinking caused by the situation worldwide. 

You present design virtually, how?

Our digital fair is a practical solution that offers design professionals as well as design enthusiasts to discover new collections, save product images and information for the moodboards, presentations etc and connect directly with the brands. Our digital fair was developed based on the focus groups we conducted with our network of architects, interior designers and brands.

Pratyush Sarup, describes further that they want to make the event as accessible as possible. Without any login or a barrier to access. As an extra goodie bag for the digital visitors comes a bonus treat.
– The fair is complemented with a virtual talks programme that features international and regional design stars.

What´s not to miss at the fair?

– This year we have a new element of the programme, named “The Shape of Things to Come”. From our focus groups it was quite clear that whilst the design industry is happy to adjust to a digital interface they still yearn for a sense of community. Which is why we developed a hybrid programme, supporting the digital fair and talks with a physical programme at Dubai Design District (d3).

Pratyush describes the key for the onsite programme ’The Shape of Things to Come’ as a conceptual exhibition that showcases exploratory work by 27 Middle East-based architecture and interior design firms.
– Architecture and interior design firms have developed new work that conceptualises how we will live, work and play in a post-pandemic landscape. With projects ranging from a house designed for isolation, a new approach to designing places of worship and malls re-imagined as cultural hubs of the future, to exploring how tech can propel design meaningfully and addressing the scope of culture and locality in providing forward-looking solutions, the selected proposals demonstrate the breadth and expertise of the region’s design talent.

Do you see any trends in design 2020?

– More than fickle trends, I am seeing genuine empathy. Brands want to design and produce with greater concern of the environment and circular design philosophies are guiding their decision-making. They are also championing diversity more than ever, collaborating with a more multicultural group of designers. And I see greater appreciation for contemporary craft in design. We also address these issues in our virtual talks programme!

Scandinavian design at Dubai fair

Aritco is participating in the fair where we brings together the latest in interior mobility tech with a strong emphasis on design. Check out Aritco digital stand with more info.

Downtown Design Dubai is held 9-14 November and is free to join virtually. Get design inspiration, news, trends and virtual talks with design starts.

Sign up for Aritco newsletter and get the latest updates on Next Level Living

  • This field is for validation purposes and should be left unchanged.



02-b A102-b Wending Living Style Plaza
No.258 Wending Road
Xuhui District, Shanghai

Phone:+86 400 6233 121
Email: info.china@aritco.com



504, No.32 Building, Tian’an Cyber Park
No.88 Chunyang Rd. Qingdao

Phone: +86 532 66736895
Email: info.china@aritco.com



Aritco Deutschland GmbH
Stuttgarter Str.19
725 55 Metzingen

Phone: +49 7123 9597272
Email: info.germany@aritco.com



Aritco Lift AB
Elektronikhöjden 14
175 43 Järfälla

Phone: +46 8 120 401 00
Email: info@aritco.com



Prince’s Cottage
8 Cheyne Walk
NN1 5PT, United Kingdom

Phone: +44 1604 808809
Email: info.uk@aritco.com



35/5-7 Comet office building,
Krung Thonburi road, Khlong Ton Sai
Khlong San, Bangkok 10600

Phone: +662 116 9944
Email: info.thailand@aritco.com



Avenida de la Constitución 24, nave 10
288 21, Coslada

Phone: (+34) 918 622 552
Email: info.spain@aritco.com