Sharon Qu, Aritco’s Managing Director for China

Aritco at Design Shanghai

As Design Shanghai 2021 approaches, we meet with Sharon Qu, Aritco’s Managing Director for China.

From Stockholm to Shanghai

On June 3rd-6th 2021, one of the world’s premier design exhibitions is set to take place – Design Shanghai. We catch up with Sharon Qu, Aritco’s Managing Director for China, to learn more about what she calls one of the most prestigious design events, as well as why it is the place to be for a Swedish lift manufacturer.

 

View over Shanghai

Tell us a bit about Design Shanghai

“Design Shanghai is the leading premium design exhibition in Asia” Sharon says, “and it sets a precedent for other design exhibitions and galleries across the world.”

Sharon joined Aritco in 2014 at the very start of its entrance into China, and today manages a team of twelve people engaged with the Chinese market.

“Leading designs from across the globe are showcased at Design Shanghai. It is the perfect place for a company such as Aritco that has a unique product with high-end design and tech to exhibit its portfolio and meet with designers, potential partners, customers and consumers.”

Sharon Qu, Aritco’s Managing Director for China

What is the state of the lift market in China?

“In the past 30-40 years, the Chinese economy has been growing, and along with it a lot of new construction has taken place everywhere” Sharon explains, “but we are now at a critical mass with a lot of older buildings still being good for use. Instead of tearing them down to build new ones, focus is shifting to equipping such buildings with new technology, being more environmentally aware.”

“This presents an opportunity for Aritco as we also want to grow sustainably and help minimize damage to the environment.”

Though elevators for commercial and apartment buildings are most prevalent, Sharon also sees the Chinese home lift market as enticing for Aritco.

“With China being such a large country and having so many existing villas and fewer household buildings, there is potentially a market for 20.000 or more home lifts per year for Aritco despite construction being focused on skyscrapers.”

Woman with flowers in an Aritco HomeLift

How does the theme for this year’s Design Shanghai fit with Aritco?

“The theme for Design Shanghai 2021 is Regenerative Design, which aligns very well with our own values and goals. Since the beginning, Aritco has focused heavily on being environmentally sustainable in everything we do, with our products being 95% recyclable for instance.”

“This year’s exhibition will really present an opportunity for us to showcase how our product can contribute to regenerative design. On June 5th, we will have a talk at our stand with two famous interior designers on this very topic.”

What are your expectations for this year’s exhibition?

“Since 2017, we have participated in Design Shanghai every year, and have experienced great success from the events. Last year, for instance, we had tremendous instantaneous results, signing for several lift sales on site and being a hot spot for visitors at the event. But there is also long-term value, as the positive reviews have helped propel Aritco to a clear position as the most high-end home lift brand.”

“I have no doubt that this year will also be a success!” concludes Sharon Qu, Managing Director of Aritco China.

 

Artículo redactado por:

Cecilia Rada
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