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What is Scandinavian Design?

Sanna Gebeyehu is a concept developer in the field of design and architecture and shares a few thoughts about Scandinavia’s unique style

Checking in on Nordic form

Sanna Gebeyehu is a concept developer in the field of design and architecture, working with brand identity in a range of formats, for example communicating Swedish and Scandinavian design to the world. But what is that really?

 

Hi Sanna! How about we start with the small question, what is Scandinavian design?

“Designers, artists and architects often work with clients in different countries, so exactly separating what is what can be hard. A Swedish designer could be working in France, an Italian in Sweden – whose design would you call Scandinavian? Also, different styles naturally influence one another.”

“Broadly speaking, however, you could perhaps describe Scandinavian design as simplistic, of high quality, and in the forefront with new, innovative materials and methods of production. We are also ahead of the curve when it comes to sustainability – most producers of furniture can say what their footprint looks like, with transparency all the way.”

“It is quite common for observers to see our designs as ‘simple’, but within the simplistic and pure, there is not a lot of room for mistakes, neither from the designer’s nor the producer’s point of view.”

Is Scandinavian design more popular in some parts of the world than others?

“About 70% of furnishings produced in Sweden are exported, with Germany, Norway, Denmark, and Finland being the main recipients and biggest markets.”

“We have also had a special relationship with Japan for a long time – despite the cultural differences, we are attracted by one another’s design aesthetics.”

How does the rest of the world view Scandinavian design?

“They would say that we provide high-quality designs that focus a lot on sustainability. We have a reputation of mainly doing stylistically pure designs with blonde woods and few colors. But our design history shows that we are quite colorful. If you, for instance, look at our Allmoge, Kurbits, and our amazing folk costumes, we are really polychromatic.”

“Interiors like those of the House of Carl Larsson – red houses with white corners and ‘snickarglädje’ – are designs and architectures that still today inspire us and lend themselves to new interpretations” Sanna concludes with a smile.

The focus on quality and sustainability, along with the stylistically pure designs that Sanna mentions can be found in Aritco lifts which proudly carry the traditions of Scandinavian design on to future generations around the world.

CN

ARITCO CHINA, SHANGHAI

02-b A102-b Wending Living Style Plaza
No.258 Wending Road
Xuhui District, Shanghai
China

Phone: +86 400 6233 121
Email: info.china@aritco.com

CN

ARITCO CHINA, QINGDAO

504, No.32 Building, Tian’an Cyber Park
No.88 Chunyang Rd. Qingdao
China

Phone: +86 532 66736895
Email: info.china@aritco.com

DE

ARITCO GERMANY

Aritco Deutschland GmbH
Widenmayerstrasse 31
DE – 80538 München
Germany

Phone: +49 7123 9597272
Email: info.germany@aritco.com

SE

ARITCO SWEDEN

Aritco Lift AB
Elektronikhöjden 14
175 43 Järfälla
Sweden

Phone: +46 8 120 401 00
Email: info@aritco.com

UK

ARITCO UK

Prince’s Cottage
8 Cheyne Walk
Northampton
NN1 5PT, United Kingdom

Phone: +44 1604 808809
Email: info.uk@aritco.com

TH

ARITCO THAILAND

467/2 Mahatun Plaza Rama 3, 5th Floor,
Rama3 Charoenrat Road, Bang Klo,
Bang Kho Leam, Bangkok 10120
Thailand

Phone: +662 291 3245
Email: info.thailand@aritco.com

ARITCO SOUTH EAST ASIA

35/5-7 Comet office building
Krung Thonburi road, Khlong Ton Sai
Khlong San, Bangkok 10600
Thailand

Phone: +662 291 3245
Email: info.thailand@aritco.com

ESP

ARITCO SPAIN

Avenida de la Constitución 24, nave 10
288 21, Coslada
Madrid
Spain

Phone: (+34) 918 622 552
Email: info.spain@aritco.com