Excitement builds as Design London approaches

After 25 years under the name “100% Design”, the large trade exhibition of the London Design Festival has morphed into “Design London” and is ready to take center stage in the British capital during September 22^nd-25^th.

Marlon Cera-Marle, Director of the Design Division at Media 10, the holding company tasked with arranging the exhibition, shares some of his thoughts with us leading up to the festivities.

“I’m responsible for the curation of the exhibits as well as the feel and look of the show overall, as well as for the publications related to it,” Marlon replies.

“As for what is most important, probably relationships. Also, keeping your ear to the ground to follow what is going on, as design is a bit like fashion. Things can change dramatically overnight, so trend forecasting is important.”

“I’m not really one to put a theme on an event as they can sometimes limit what brands bring. We would prefer having the design take the forefront with people bringing their own ideas. Unofficially, however, there is a big focus on regeneration, sustainability, and circularity. And obviously the elephant in the room which is post-Covid adaptation.”

“But really, we like to allow the narrative come straight from the designer.”