Explore Aritco.com’s New Features

Aritco's new website simplifies how both customers and professionals explore, compare and customize lifts.

Whether you’re a homeowner looking to add a stylish and functional lift to your property, a commercial client aiming to enhance accessibility, or an architect seeking reliable and aesthetic lift solutions for your projects, Aritco’s enhanced website experience makes it easier for you to find the right lift for your needs.

Introducing LiftGuide Lite

With the new LiftGuide Lite feature, homepage visitors can get a real-time view of how different customizations would look, modifying the color of their chosen lifts and even adding one of our DesignWalls.

“We took inspiration from car manufacturers. When you go to explore the car models on their websites, you can change tires, interior and colors and play around with different combinations to get a feel for how your car would look. We wanted to give people that experience, but for lifts,” explains Marcus Langenskiöld, Digital Marketing Manager at Aritco.

This user-friendly feature complements the existing LiftGuide, which provides advanced options for selecting sizes, models, heights, floorings, and more.

“The full LiftGuide, while advanced, might be too complex for quickly showcasing the key customization features. However, we are keeping the original LiftGuide as well, because it has proven effective for our partners and sales personnel in helping customers when they are further along in their buying journey,” Marcus says.

Marcus Langenskiöld Digital Marketing Manager - Aritco

Comparison Made Simple

The enhanced Aritco website also makes it easier to compare lift models. Models and their key features are shown side-by-side, making comparison more straightforward. This direct approach helps customers quickly understand the differences and choose the right lift.

Users can, at a glance, compare different Aritco home lift or commercial lift models right from the product page. And by simply clicking the “Explore {chosen model}”, they are taken to an informative landing page that features more detailed information and the LiftGuide Lite customization tool.

Dedicated Resources for Architects

Recognizing the specific needs of architects, Aritco has also introduced a new landing page tailored specifically for them. Described as an ‘architect’s toolbox,’ this section is designed to offer quick and easy access to information, documents, and content crucial for incorporating lifts into design projects. This section features case studies, BIM and DWG files, detailed factsheets and more.

Artículo redactado por:

Cecilia Rada
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