Aritco CEO Martin Idbrant looks towards a future with record demands for the company’s residential lifts. This after a tough pandemic year where the scope at times has been aimed no further than the next month. In a series of interviews, Martin talks about how Aritco handles its biggest challenge to date, keys to success, being ahead of the competition, aspects of the operation which cannot be solved digitally, and why coffee machine chats are necessary to build a culture.
The Swedish company sells platforms lifts to 40 different countries, with the UK, China, and the Middle East accounting for the largest sales volumes. The journey started in a living room in Kungsängen outside of Stockholm where the first elevator was built by hand, and today continues in the shape of a global corporation that has gone from being mainly focused on the industrial and utilitarian aspects to considering design as one of its top priorities. In a series of blog posts, we will be checking in with CEO Martin Idbrant after a peculiar year of global pandemic.