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Aritco Sponsors Innovative Design

Alexander Lervik and the Imaginations x 12 exhibition

Alexander Lervik has been one of Sweden’s leading product designers for over 20 years, and throughout his career he has created his own, distinctive lights and furniture as well as working on commercial projects for clients ranging from Aritco’s HomeLift to 3-D printed jewellery for Swedish fashion brand Fifth Avenue Shoe Repair. The mix of personal, creative projects and commercial, collaborative commissions works well as it perpetually stimulates new ideas and supports his evolution as a designer.

When he developed the concept behind the Imaginations x 12 exhibition – a series of a dozen pieces of furniture inspired by artistic movements – Lervik presented it to the team at Aritco. They recognized that some of these unique pieces clearly reflect Aritco’s core brand values and they also realised that one piece could even be incorporated into its lifts, so they agreed to sponsor the exhibition

Two of Aritco’s brand values are innovation and sustainability and one of the pieces in the exhibition, the Terra Chair, demonstrates both. A decade ago, Lervik realized that 3D printing would disrupt the whole design industry, so he decided to harness this innovation and re-examine the furniture production process to reduce the huge carbon footprint generated by distribution. The consumer can download the detailed designs for the Terra Chair online, and then have it made by the nearest workshop equipped with laser cutters and CNC equipment. A global network of 1,000 authorised workshops is currently being sourced.

Another of the pieces in the exhibition is the Tactus Lamps which are designed to ward off isolation and loneliness, an increasing problem in the West, particularly for older people. The pair of pebble-shaped lights are linked via Wifi – when one is touched, both of them glow to express affection. The Tactus Lamps are accompanied by a video art installation depicting an old woman’s face that slowly transforms from lifelessness to a huge smile.

Lervik has uploaded this video art onto a 50-inch LED screen which has been incorporated into the design of the Aritco PublicLift Access which will be launched during Stockholm Design Week 2020. Aritco hopes to roll out this LED DesignWall as an option for all its lifts in the future.

“Many people are interested in displaying video art at home but find it difficult to incorporate,” he explains. “The LED DesignWall offers a solution whereby the lift wall that faces the room also serves as a surface for video art.”

By supporting Imaginations x 12, Aritco has seized the opportunity to creatively demonstrate its core values, but also to enhance its lifts for the future through innovation.

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